People often talk about Elementor as it was a single product.
In reality, there are two products: the free version and the Pro version. Therefore, I can understand that a lot of people may be a bit confused about the difference between these two.
In this post, I make a comparison between Elementor Pro versus free and discover the 10 differences that these products have.
Elementor Pro vs. Free: 10 Differences
In my opinion, here are the 10 most important differences between these two products.
1. Elementor Pro is a Paid Product
This is probably the biggest difference between both of them.
The basic version of Elementor is free to download and use on your WordPress website.
The easiest way to install Elementor is by going to WordPress > Plugins, and then search for Elementor. You should see this:
Then, it’s a matter of clicking the Install Now button to activate the plugin, and you are set!
Elementor Pro, on the other hand, is a paid product. The amount of money you pay with Pro depends on the licenses you want to acquire.
For instance, here is how much you end up paying at the time of writing:
The more you pay, the more sites you can use the Pro version on, and the less it costs per site.
However, please keep in mind that the Pro licenses are based on the subscription, and you have to renew the product every year (as long as you use Elementor).
The renewal process can happen either automatically or manually. Regardless of the method, you get a discount for the first renewal.
2. Customer Support
There are support options for both of the products.
With the free version, you get access to the Knowledge Base and the Community.
The knowledge base contains plenty of articles and videos on how to use the product. However, the community (on Facebook) gives you access to other Elementor users who can help with your issues.
The Pro version also gives you one particular support channel, which I have used a few times, and which gives you access to Elementor professionals: The email support.
So, if you want to have a more personalized touch with email support, you’ll need to acquire a license for the Pro version.
3. Elementor Theme Builder
One major difference between the Pro vs. free version of the product is the feature called Elementor Theme Builder. This functionality helps you to create your own WordPress theme on your website.
4. Access to Templates
Both versions of Elementor give you access to templates that you can use with your website. However, the number of templates depends on the version of Elementor you are using.
With Elementor (the free version), you get access to over 100 templates (out of the box):
However, the Pro version gives you access to over 300 templates (out of the box), so you have even more designs to choose from.
If you are not happy with the templates that Elementor provides (out of the box), you can also download new templates, either premium or free, for both versions of Elementor.
For instance, you can download Envato Elementor Templates in order to expand your Elementor:
Please note that I haven’t tested these templates myself.
5. CSS Editing
You can modify CSS with the free version of Elementor by assigning custom classes and IDs to your elements:
However, the Pro version gives you much more control when editing CSS.
First, you have a clear location on where to add your custom CSS:
But this is not all: You can view your CSS applied live on your custom column or widget. So, once you have entered the new CSS styling, those changes are shown immediately on the edit view:
6. Popup Builder
There is a very big change that you have come across a website which uses popups. And while people may not like them, they are still effective when implemented properly.
While the free version of Elementor doesn’t provide a tool for creating pop-ups, the Pro version does:
You have many predefined pop-up designs to choose from. You can also define precisely how your new pop-up is displayed:
Elementor’s eCommerce features are included in the Pro version of the product. Currently, it provides plenty of widgets that help you to build eCommerce storefronts (like with WooCommerce or StoreFront):
For instance, there is a WooCommerce builder in the Pro version that gives you a visual way to build WooCommerce solutions like product pages or product archives.
There is one piece of functionality that I have always implemented with a new website: A contact form page.
I have implemented this functionality with a contact form plugin. But fortunately, with Elementor Pro, I don’t have to use a separate plugin anymore:
On top of providing the visual design experience, the forms component includes plenty of other nice features:
- Honeypot: Fight against the spambots.
- ReCaptcha: A service provided by Google which prevents automated software from entering malicious information through your forms.
- Hidden Fields: Send “invisible” information through your forms. These fields are not visible to the user.
- Submit Notifications: Get a notification every time a visitor submits a form.
- Confirmation Emails: Tell your visitors when an action has been confirmed (like, when you have confirmed an email list subscription).
- Redirect & Thank You Page: Redirect your visitor to another page after she/he has submitted a form.
So, what are you going to do if you have the free version of Elementor and you’d like to have (contact) forms on your website?
Well, you can either hand-code the contact form yourself or install a separate WordPress plugin which provides the contact form functionality.
9. Integrations & Add-ons
Elementor Pro is your choice if you either want to integrate it with other systems or bring in some new functionality (like widgets) to your Elementor.
Currently, Elementor Pro gives you over 25 integrations to various systems, including various email service providers or social media platforms:
What’s even better, Elementor Pro provides plenty of third-party integrations that expand Elementor’s functionality even further:
The basic version of Elementor provides 30+ widgets out of the box. Here are some of them:
However, if you have the Pro version, you get 20+ new widgets to choose from (there are more to them than what you see on this image):
If you think that the widgets in the Pro version are not enough, you can (as mentioned in section 9) purchase new widget packs or even create them yourself.
Be Ready for the Catch
So, have you already made your decision that the Pro version is your choice?
But there is something that you should remember: you still need the free version, even if you purchase the Pro version.
Because the Pro version is an extension of the free product. In other words, before purchasing the Pro, make sure to download the free version of Elementor.
Once your download is completed, install the free version and then the Pro version. Once both of these plugins are installed and activated, the Plugins section on your WordPress should look like this:
Elementor Pro vs. Free: The Conclusion
As you can see, Elementor Pro does offer plenty of features that the free version doesn’t.
Then again, you might want to test the free version first, to see how it feels. Also, because the Pro version is a paid product, you have to think carefully about how many sites you are going to use your Pro plugin on. This naturally affects the total price you end up paying.
I personally think that if you have the budget, you should definitely upgrade to the Pro version. It provides so many advantages over the free version, and you are able to build your websites faster.
If you are still on the fence as to whether you should purchase the Pro version or not, don’t forget to take a look at my Elementor Pro Review.
- 9 Ways to Clean Up Your WordPress (+ What To Do Next) - December 3, 2022
- Gutenberg Tutorial: How to Remove a Block (3 Ways) - November 26, 2022
- How to Choose a Plugin: 7 Steps to Get the Right One for Your WordPress Website - November 21, 2022