6 Wix Features That I Love – And You Probably Love Them Too!

After writing so many reviews about various online builders, I wanted to do something different. So this time, I wrote an article that drills a bit deeper into one particular website builder's features.

The builder I'm talking about is Wix. In this post, I introduce 6 Wix features that I love, which you should also try.


So let's get started with the tour. The first feature I love is … wait for it … wait for it ...

1. True Drag and Drop

Almost every online builder platform claims they provide drag and drop support. They do, sort of.

The case is different with Wix, as it provides real drag and drop functionality for its users.

In other words, you can place your design element almost wherever you like in the design area. And if you happen to move your element outside the boundaries of the editor, Wix tells you about it.

Wix Features DragAndDrop

2. Responsive View of the Content

Wix creates websites that are optimized for different devices. What's great about this feature is that the optimization occurs automatically, without you having to do anything.

Just click one of the icons at the top ...

wix features responsive bar

And the magic happens:

wix features mobile view

What's even better is that you can actually edit your site in this view, too, not just preview it.

The responsive view goes high on my top Wix features list. Why? Because it saves a lot of your time, and you can focus on other parts of the website building.

3. Wix SEO Wiz

Building and publishing a website is not enough. There is one crucial aspect that you have to take care of, and that's the visibility of your site in the eyes of search engines.

There are quite a few things you'll have to do when Search Engine Optimization (SEO) is concerned.

Fortunately, Wix has a handy tool that speeds up the SEO process. It's called Wix SEO Wiz, and it helps you to optimize your website the right way.

To get started with the tool, log in to your Wix Dashboard first, and then choose Marketing Tools > Get Found on Google on the left.

What you see next is the Wix SEO Wiz start screen:

wix features seo wiz start

Then, answer the questions that the wizard asks and click Next to move from one page to another.

Finally, at the end of the wizard, click the Create SEO Plan button to get personalized recommendations for your website:

wix features seo wiz end

The wizard doesn't stop here: You'll finally see a list of action steps you should pay attention to. And if getting targeted traffic and customers for your business means anything to you, I recommend that you take action on those items:

seo wiz continue

The Wix SEO Wiz tool is one of a kind, and you won't find anything like it on other site builder platforms.

Once again, this is one of my favorite Wix features, because it clearly shows you the steps that you need to do, to rank better on the search engines. No guesswork required.

4. Wix ADI

There are going to be many exciting developments in the future when it comes to building websites. One of these technologies is already here, although you can expect it to develop by leaps and bounds in the coming years.

What I'm talking about is AI (Artificial Intelligence), and with Wix, you already have this powerful tool at your fingertips. In this particular case, I'm talking about Wix ADI (Artificial Design Intelligence).

In short, it's a tool that helps you to create websites very quickly by answering a few questions upfront. Then the ADI engine produces a site for you, and your job is to complete the process by adding your content to it.

So how do you get started with Wix ADI? Easily!

First, when you are about to create a new website, choose the Wix ADI option instead of the Wix Editor:


Then, answer the questions that the Wix ADI asks you. For instance, you get to choose which kinds of features you'd like to include in your new and shiny website:

wix adi blog features

Finally, after answering the questions, your website is almost ready:

wix adi blog ready

Just continue tweaking your content, and once you are ready, publish the site. You then have a new website live on the Web!

By the way, I have also recorded a Wix ADI video, which you can take a look at to learn more about the Wix ADI goodness:

5. Wix Logo Maker

You have a good looking website and a concise domain name, but something is missing: a logo.

You could potentially spend a lot of money by hiring a designer to create a logo for you. You could also fire up a copy of your preferred image editing program, but what if you are not comfortable with creating graphics?

You are out of options. Or are you?

If you have a Wix account, there is a tool that can save you hours of frustration and a bunch of bucks. It's called Wix Logo Maker:

wix logo maker

So, head over to the logo creator tool and start designing a logo for your company or your brand right away.

After you have started the tool, you then go through a bunch of questions, so that Wix Logo Maker can determine what type of logo it should create. When the process is ready, the tool can give you the options that it thinks are the best fit for you:

wix logo maker suggestions

However, these suggestions are not set in stone, and you can still tweak them if you like:

wix logo maker icons

Wix Logo Maker is a great way to get started with logo design. It is simple, and you'll get plenty of logo suggestions in front of you in minutes.

6. Image Editor

Typically, when you are building your website, you need a separate editor for editing your images. Fortunately, this is not necessary with Wix. The platform contains an integrated editor that you can use to tweak your pictures.

For instance, you can adjust your images with brightness, contrast, or temperature:

wix editor image adjust

Or, no one is stopping you from rotating the image you wish:

wix editor image rotation

Finally, you can add fancy filters to your images:

wix editor image filter

Editing and tweaking your images gives them a nice touch. And the best part? You don't have to hop over to another program or even necessarily purchase a new application for your image editing needs.

6 Wix Features: The Conclusion

The Wix features that I just introduced are just the tip of the iceberg. There are only too many of them on the Wix platform. For that reason, it's better to continue exploring a new set of features on another post.

But until then, please leave a comment below: What is your favorite Wix feature, and why?